PBR Ring of Honor:
Kendra Santos

The PBR Ring of Honor is reserved for a very rare few who stand out from the rest in the arena and out. It symbolizes not only greatness, but years of dedication and selfless service to the sport.
“PBR rings are awarded to the athletes who are the embodiment of the sport,” said PBR CEO Randy Bernard, who came up with the concept in 1996. “This award has some real clout to it, because it takes more than being a great cowboy to get it. Riding’s just one element of it. You have to be an ambassador to the sport and to have given something special back to the PBR. Every PBR Ring of Honor recipient has been a great athlete and has contributed a great deal to the sport. The sport of bull riding is indebted to these people.”

The PBR Ring of Honor is crafted on Super Bowl scale of diamonds and gold, and is awarded to the special few who’ve truly gone out of their way to make a difference.
“We’ve always tried to select people who contributed to the sport in a big way,” said PBR President Tuff Hedeman. “It’s a way of honoring the guys we feel achieved greatness in this sport. The PBR Ring of Honor is a very elite and prestigious award. It’s a big deal. We don’t want to forget where this all started. These are the guys who gave us something to shoot at. People tend to forget — we don’t want to. We need to recognize what and who got us here.

“If it wasn’t for guys like Jim Shoulders and Larry Mahan, we wouldn’t have had anyone to look up to. There are a lot of great cowboys and bull riders. These guys took time out when they didn’t have to to give back to the sport. They visited with fans, and were very unselfish. That’s rare, and we want to recognize it.”

In 2002, Ty Murray, Denny Flynn and Daryl Mills were honored with the PBR Ring of Honor at the PBR Finals.

Ty Murray:
Murray — aka The King of the Cowboys — will go down in history as the greatest all-around cowboy of all time. He won a record seven world all-around championships in the Professional Rodeo Cowboys Association, along with a pair of PRCA world bull riding titles. He holds countless PRCA records, including becoming the youngest cowboy millionaire ever at 23.
The ProRodeo Hall of Famer won the bareback riding average at the 1993 Wrangler National Finals Rodeo, and the bull riding average at NFR ’98. He dominated the PBR Bud Light Cup World Finals in 1999, and was the reserve PBR Bud Light Cup World Champion three years running, from 1999-2001. Murray’s an original shareholder and founding member of the PBR, and continues to serve on the PBR Board of Directors after announcing his retirement last May after a $3 million career.

“Some say nine gold buckles says it all, but nine gold buckles and the Ring of Honor barely even scratch the surface,” said PBR Vice President and longtime Murray traveling partner Cody Lambert. “No one knows how great Ty is because there’s no one to compare him to. What he’s done is unbelievable. There’s never been anyone like him, and there never will be. No one’s had a bigger impact on the sport than Ty Murray, and the Ring of Honor means nothing without Ty Murray. He’s what the Ring of Honor is all about.”

Murray found receiving this prestigious award a whole lot easier than presenting it to Lambert a few years back upon his retirement.

“When they asked me to present Cody’s ring to him it was like shooting your best horse,” Murray said. “I couldn’t even talk; I just started crying.

“I loved every minute of my career. This (Thomas and Mack Center) building has been a special place for me. The reason the Ring of Honor means so much to me is because of the other guys who have it.”

Fellow 2002 recipients Flynn and Mills both have special ties to Murray and various parts of his career.

“When I was a kid I took a piece of paper and a pen, and made back numbers,” Murray recalls. “I’d have my mom pin them on me, and I’d jump around in the back yard and pretend I was Denny Flynn or Jerome Robinson (a past Ring of Honor recipient).

“The two things that really make this special to me is that it’s voted on by your peers, which really makes it neat, and what it symbolizes. Look at the list. Those are the guys I grew up idolizing.”

Murray of Stephenville, Texas, Flynn of Charleston, Ark., and Mills of Pink Mountain, British Columbia, Canada joined past PBR Ring of Honor recipients Harry Tompkins, Jim Shoulders, Larry Mahan, Donnie Gay, Hedeman, the late Lane Frost, Jerome Davis, Ted Nuce, Clint Branger, Wacey Cathey, Cody Lambert and Jerome Robinson.

“To be included in that list for me would be like a kid who plays football being on the same list as Roger Staubach (CHECK SP), Joe Nameth and Joe Montana,” Murray said. “There are lots of great cowboys who didn’t win world championships. Cody is, without a doubt, one of the greatest cowboys of all time.”

Murray’s spending his post-retirement days at his ranch, and rides every day with renowned horseman Craig Cameron.

“Being a great horseman is a never-ending quest,” said Murray, now 33. “Learning how to really communicate with a horse so it feels like his legs are your legs is an art. It takes a lifetime, and at the end of a life you still haven’t learned it all.”

Denny Flynn:
Flynn qualified for nine-straight NFRs from 1974-82, and returned to rodeo’s Super Bowl in 1985. He shares the record for the most NFR bull riding average victories with Jim Sharp at three. Flynn came out king of the NFR in 1975, ’81 and ’82; Sharp in 1988-89 and ’92. Flynn owns the second-highest bull riding score ever recorded in professional rodeo. He was 98 points on Steiner’s 1978 PRCA Bull of the Year Red Lightning in Palestine, Ill., in 1979.

“When I was a kid, when you looked in the dictionary under ‘cool’ you found Denny Flynn,” said PBR President Hedeman. “Denny was a pretty boy who always had the prettiest girl, and I wanted to be just like him. Denny was always so impressive, and he loved to ride bulls. From a talent standpoint, no one will argue that he was one of the best in his era. In fact, a lot of people will argue that he was the very best in his time. He wasn’t willing to travel as hard as the others, but Denny could ride the rank ones.”

Flynn was at his farm in Arkansas when Hedeman called with the news that he’d be honored at the Finals.

“When Tuff told me that I’d have liked to fall over,” Flynn said. “It thrilled me to death. Having guys slap me on the back and say I was their hero is like winning a gold buckle to me. At my age (51), the respect of those kids is priceless.”

The likes of Hedeman, Lambert, Frost, Sharp, Branger and eventually Murray were the young guns coming into the sport as Flynn was on his way out.

“I’ve followed the PBR ever since it started, and I always wanted to be a part of it,” Flynn said. “I sure wish I could be young again and really be a part of it, but I’m so proud for the young guys coming on. For me to be inducted into the Ring of Honor is a dream come true for me.”
Flynn and his NFR barrel racer wife, Lynn, who’s now an attorney, have a 9-year-old daughter. Ari-anna won the 2002 all-around saddle in the Ozark Junior Rodeo Association. They also have an 18-year-old son, Keith, who’s a team roper attending Sam Houston State University in Huntsville, Texas.

Flynn’s a cattle rancher, and loves to rope. He and Lynn produce two major team roping events each year in Fort Smith. Though he never traveled much, Flynn won every major rodeo there is. In fact, in 1985 alone he topped Houston, San Antonio and Cheyenne, and qualified for the NFR after competing at only 35 rodeos. Still, he only earned a fraction of what today’s bull riding superstars are making.

“I’m glad these guys are getting paid for what they do,” he said. “Because I know what they’re going through, and there’s nothing easy about it.”

Daryl Mills:
Mills was the 1990 Canadian Professional Rodeo Association overall rookie of the year and bull riding champion. He repeated as the Canadian bull riding champ in 1992, and qualified for his first of three NFRs that year despite breaking his hand and riding a month during the regular season with his free hand.

In 1993, after losing the month of July to a serious facial injury that required four metal plates and a bone graft, Mills rode eight of 10 bulls to win the NFR average. He set an NFR bull riding earnings record, and finished second to Murray for the world championship by a scant $95.
Mills went on to win the 1994 PRCA world bull riding title, and never rode another bull after round 10 at that year’s NFR. He retired at 26.

“My goal was to be a world champion,” said Mills, 34. “I just wanted to prove to myself that I could do it. I never did plan on being a bull rider for long. I just wanted one thing, and that was a gold buckle. I walked away because I’d accomplished the goal I wanted.”

Mills, who’s a cattle rancher in remote Pink Mountain, is in the process of buying his grandfather’s ranch. He and his wife, Bonny, are raising their daughter, Fallyn, who’ll be 3 in February, in a gorgeous river valley in the foothills of the Rocky Mountains

“I’ve always wanted that ranch and a family of my own,” Mills said. “I didn’t want to ride bulls just to be a bull rider. I wanted to ride bulls to be a champion. And I wanted to leave on top of my game and be remembered for where I left off.”
The only Canadian original PBR shareholder judges several Built Ford Tough Series events each year.

“The PBR is an example of the top athletes sticking together and taking a very high-energy sport to its potential,” Mills said. “I’m very proud of the PBR. How could you not be? It’s amazing, and we all see it just getting bigger and better.”

As for the Ring of Honor, “It’s one thing to ride a bull or win a gold buckle with your athletic ability,” Mills said. “To be given an award of this prestige from the bull riders themselves means more than words can express.”